Italian fashion continues to conquer new ground on the international scene, and Giorgia Fratta is ready to take its vision of contemporary style beyond Italy’s borders.
From September 5 to 7, 2026, the brand will take center stage in Paris at Who’s Next, Shoppe Object Paris, and Bijorhca, three key events for the fashion, accessories, and lifestyle sectors, taking place at Paris Porte de Versailles, Hall 1, stand Q38.
This is an important moment for the Made in Italy brand, which will meet international buyers, independent boutiques, and industry professionals while presenting its vision of authentic, elegant, and contemporary women’s fashion.
For Giorgia Fratta, this participation represents much more than a simple trade-show appearance: it is an opportunity to share a philosophy built on research, quality, and attention to detail, bringing to the international stage a way of dressing designed for women who want to feel like themselves every day.
Giorgia Fratta brings the new SS27 collection to Paris
The main highlight of the fair will be the preview of the new Giorgia Fratta Spring Summer 2027 collection, a proposal that embodies the entire essence of the brand: femininity, stylistic research, and Italian craftsmanship.
The new collection stems from the desire to interpret a modern, dynamic, and confident woman—a woman who loves dressing in pieces capable of accompanying her throughout the different occasions of her day.
Every element of the collection expresses a balance between past and future: contemporary lines meet refined craftsmanship, carefully selected fabrics, and details that make each garment distinctive.
Giorgia Fratta fashion does not simply follow current trends; it builds a wardrobe made up of pieces designed to stand the test of time.
A choice that fully represents the value of Made in Italy women’s fashion, where creativity and production quality become tools for expressing feminine personality.
An international event to share the brand’s identity
Taking part in an event such as Who’s Next Paris 2026 means connecting with an international community of fashion professionals.
Paris, long considered the world capital of style, is the ideal place to present a collection born from the meeting of Italian elegance and contemporary sensibility.
During the fair, Giorgia Fratta will have the opportunity to meet buyers from different countries and share the journey of a brand that has made product care and stylistic identity its main strengths.
The project is based on a clear belief: women’s clothing should not only be beautiful to look at, but should also enhance the person wearing it.
A Giorgia Fratta garment is designed to accompany a woman in her everyday life, from work to leisure, from special occasions to the simplest moments.
That is why every collection maintains a balance between elegance and comfort, and between aesthetic research and practicality.
The FW26/27 collection: Giorgia Fratta’s iconic style takes center stage again
Alongside the new SS27 collection, the brand will also bring its iconic Fall Winter 2026/2027 collection to Paris.
A selection that fully represents Giorgia Fratta’s DNA: feminine, refined, and versatile garments designed for a woman who loves to stand out through her personal style.
The FW26/27 collection conveys a form of femininity that is elegant but never distant, contemporary yet rooted in the Italian tailoring tradition.
These contrasts are precisely what make the brand’s language unique: the ability to combine modernity and memory, simplicity and sophistication, comfort and attention to detail.
The result is a distinctive range of Made in Italy women’s clothing, designed for women looking for pieces capable of telling their story.
U’r’niverse by Giorgia Fratta: where Made in Italy meets sustainability
Among the proposals Giorgia Fratta is bringing to the international stage is U’r’niverse, the capsule collection that explores the relationship between fashion, Made in Italy, and environmental awareness. The collection is entirely produced in Italy and made from 100% organic cotton, grown without pesticides and obtained from non-genetically modified seeds.
The commitment to more conscious fashion also extends to the packaging: the tags are made from hand-pulled paper and contain seeds of aromatic herbs, tomatoes, or flowers. Once planted, they can sprout and transform into new life, giving the packaging a second purpose even after purchase.
A project that translates sustainability into a concrete, everyday gesture, highlighting a vision of fashion in which creativity, Italian production, and respect for the environment can coexist.
Italian fashion in Paris: why Made in Italy continues to win people over
The international success of Italian fashion is rooted in values that continue to be appreciated around the world: quality, creativity, and attention to production.
Today, the concept of Made in Italy does not simply mean producing an Italian product; it represents a true philosophy.
It means choosing carefully crafted materials, relying on established expertise, and creating garments capable of transcending seasons.
Giorgia Fratta interprets this value through women’s fashion focused on authenticity.
Every collection is born from listening to women’s needs and from the desire to offer garments that can become part of their personal stories.
Because style is not only what we wear, but also the way we choose to tell our story.
Discover Giorgia Fratta style: we look forward to seeing you in Paris
The journey to Paris has just begun and represents a new chapter in Giorgia Fratta’s growth—a brand that continues to pursue a clear vision: creating Made in Italy women’s clothing capable of enhancing every woman through elegance, quality, and authenticity.
If you want to discover the world of Giorgia Fratta in advance, you can already be captivated by our designs by taking advantage of the sale collection, featuring selected garments that express the brand’s style.
Discover the women’s sale collection!
And if you are a buyer, boutique, or fashion industry professional, come and visit us in Paris from September 5 to 7, 2026.
We look forward to welcoming you at Paris Porte de Versailles – Hall 1, stand Q38 to present the new SS27 collection and share the future of Italian fashion together.
Giorgia Fratta: Made in Italy fashion that speaks to today’s women.
